About Smartgroup

Smartgroup was founded by Mikael Bergström in 2009. Today, Smartgroup is a family owned company, run together with over 1300 backers who believe in our future success. Under two brands, Smartshake and Herobility, Smartgroup has sold over 23 million products all over the world. Our core principles continue to be innovation, design and Swedish quality.

Smartgroup is represented in 90 different countries, with headquarters in Sweden, a sales office in the US, and warehouses on three different continents:

Västerås, Sweden

Los Angeles, USA

Ningbo, China

Mikael revolutionized the fitness industry when he started Smartshake in 2009, Today, Smartgroup’s goal is to do the exact same thing with Herobility, and make the world’s smartest, best and safest products for babies.


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